Primus | Media Kit 2.0™

2020-10-02T10:30:00.008-04:00

Primus, outdoor gear innovator for over 100 years, continues to produce a premium line of stoves, offering some of the most innovative and easy to use designs on the market. Over the years, Primus has added lanterns, cookware and headlamps to their line-up of backcountry and camping gear.

2011-2012 Highlights:

STOVES:
2012 Primus OmniLite Ti
2012 Primus FireHole 300
2011 Primus ExpressStove Ti
2011 Primus ExpressLander
2011 Primus Profile BBQ

LIGHTING:
2011 Primus PrimeTorch 1010 flashlight
2011 Primus Polaris lantern

COOKWARE:
2011 Primus BrewFire coffee maker

Welcome to Origo Watches

2020-09-02T10:25:00.001-04:00

Designed for outdoor enthusiasts looking for a technological edge on any outdoor adventure, Origo's line of multi-functional watches put the weather, an altimieter, a chornograph and navigational data in one simple, stylish, and easy to use package. Each series of Origo watch has been meticulously designed to provide the user with up to the minute information to help make decisions in an everchanging outdoor world. Whether hiking, skiing, fishing or hunting, Orgio puts a wealth of useful information right at your fingertips.

Primus OmniFuel stove

2011-08-16T11:26:00.001-04:00

A tried and true extreme conditions performer, the Primus OmniFuel stove is designed for outdoor adventurers who demand the most from their gear. Versatile, the OmniFuel is able to burn a variety of different fuels including white gas, gasoline, diesel, kerosene, and canister gas. Thanks to a smartly designed burner and preheating system, the Omnifuel fires up reliably at high altitudes and low temperatures. Cranking out 10,500 BTUs per hour on high, this stove is ideal for generating a quick boil or melting snow for a group. For more precise cooking, and adjustable flame can be geared down for a slow simmer.

OmniFuel specs
Weight- 15.6 oz (12 oz w/o pump)
Dimensions- 5.6 x 3.5 x 2.6”
Output- 10,500 BTUs / hour
Boil Time- 3 min per liter
Fuel- Canister gas, white gas,
kerosene, automotive fuels
MSRP- $204

Primus OmniLite Ti stove

2011-07-28T12:30:00.002-04:00

**New for 2012: Designed to perform in the most demanding conditions and extreme altitudes, the Primus OmniLite Ti joins Primus' award-winning line of expedition-quality stoves for spring 2012. Using titanium parts to cut its overall weight to 8.5-ounces, the OmniLite Ti is ultralight and ultra-durable. Fully serviceable, the OmniLite Ti comes apart easily for cleaning and changing jets. Burns white gas, canister gas, gasoline, and diesel, cranking out 8900 BTUs per hour and boiling a liter of water in under 3 minutes. $218.

OmniLite Ti specs:

239 g • 8.43 oz (without pump and bottle)
Boil time: 1 liter in 2 minutes 40 seconds
2600 W / 8900 BTU/h
Burns for 100 min on a 230g gas cartridge
Dimensions: 112 x 92 x 55 mm • 4.4’’ x 3.6 ’’ x 2.2’

Primus FireHole 300 stove

2011-07-28T11:44:00.004-04:00

**New for 2012: The FireHole 300 stove takes camp cooking to the next level with innovations like an on-board light, cook timer and recessed control knobs. An integrated fuel line clips to the bottom of the stove so it's never left behind. An included utensil set attaches to the stove lid via magnets and features a cutting board, spatula, spoon, and a unique spring for using the spoon and spatula as a pair of tongs. A battery operated Piezoelectric starter is quick and easy to use while side windscreens can be folded down separately for use as a prep surface. Two burners kicks off 12,000 BTUs each per hour, boiling a liter of water in about 3 minutes. Runs on propane. $295.

Primus EtaSolo patent infringement lawsuit brought by Jetboil dismissed

2011-05-05T14:17:00.000-04:00

United States District Court for the District of Delaware enters order for ‘dismissal-with-prejudice’

RIVERTON, WYO. (May 5, 2011) – On March 31, 2011, the United States District Court for the District of Delaware entered an Order dismissing-with prejudice-the action captioned Jetboil, Inc. v. Fenix Outdoor AB et al… This lawsuit was brought by Jetboil to achieve the discontinuation of marketing and sales efforts of the Primus EtaSolo stove in the U.S.

Jetboil’s campaign against Primus was the result of the wealth of media platforms reporting on the introduction of the EtaSolo stove at the Outdoor Retailer-Summer Market trade show. Shortly thereafter, Jetboil filed a complaint on August 3rd, 2010, alleging that Fenix Outdoor AB, Primus AB, Brunton Outdoor, Inc. and N.A. Gear LLC (collectively, Primus) infringed a number of U.S. Patents by making and selling the EtaSolo stove product.
“We are, of course, very happy with the outcome,” said John Smithbaker, president of the Brunton Outdoor Group. “Now we can get back to placing our full attention on what we do best: designing, marketing, and selling some of the finest camp stoves available anywhere.”

This past fall, Primus answered these allegations asserting both defenses and counterclaims that they did not infringe the asserted patents and that the patents-in-suit were invalid. Before discovery was even completed, Jetboil agreed to dismiss its complaint with prejudice, and Primus agreed to dismiss their counterclaims. Under the Court’s Order, Jetboil is barred from again bringing suit alleging that the EtaSolo product infringes any of the patents-in-suit.

The EtaSolo popularity is growing along with the entire PRIMUS Eta series of stoves.   The dismissal’s success paves the way for the Primus EtaSolo to continue obtaining American market share without distraction and for the entire Primus ETA line to continue to develop and build on its reputation as the most advanced assortment of technical camping products on the market today.

Primus …..Where have you been?

ABOUT PRIMUS: An outdoor gear innovator for more than 100 years, Primus creates premium backcountry equipment for true outdoor enthusiasts.   The Primus collection includes stoves, lanterns, cookware and headlamps.   Primus is a member of the Brunton Outdoor Group, a family of cutting edge outdoor brands.   For more information, please contact Scott Kaier at Pale Morning Media, scottk@madriver.com, 802.583.6070.

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Primus Profile Duo camp stove

2010-12-14T11:36:00.001-05:00

**New for 2011: Representing the ultimate in portable gourmet cook systems, the Primus Profile Duo stove’s unique design allows campers to simultaneously grill on one side while boiling or sautéing on the other. Built for durability and a lifetime of reliable service, the stainless steel, propane-powered Profile Duo stove is lightweight and folds up flat making it easy to transport. A non-stick grill surface is a breeze to clean and adjustable flame controls ensure perfectly cooked food every time.

Profile Duo Specs:
Weight- 12 lbs
Power- 12,000 BTU/hour burner; 9700 BTU/h grill
Dimensions- 23.2" x 12.6" x 4.7"
Cooks for- 1-10 people
MSRP $120.

PrimeLite Race Adventure | Headlamp

2010-12-09T16:49:00.003-05:00

**New for 2011: Thanks to a new, state of the art lens, the PrimeLite Race Adventure blends the best attributes of both a spot light and flood light into one headlamp. Without making any adjustments, this headlamp will cast a beam up to 125 meters while illuminating the area immediately in front of you with a wide circle of light. Ideal for activities like running after dark, the PrimeLite Race Adventure features a red taillight built into the battery pack and a reflective strap to increase wearer visibility. Two light settings provide just the right amount of light. This lamp will withstand submersion in one meter of water for up to 30 minutes while the aluminum body dissipates heat to boost efficiency.

PrimeLite Race Adventure specs:
Bulb- Luxeon Rebel (140 lumens)
Batteries- 4 AA
Weight- 5.8-ounces
Reach- 125 meters
Burn time- 3-20 hours
MSRP- $90

Primus Atle Stove

2010-11-18T10:58:00.000-05:00

Get in touch with your inner backcountry gourmet with the Atle Stove from Primus. With two burners cranking out a total of 24,000 BTUs/hour, this stove offers the power and versatility to create an almost endless menu of delicious foods. Two separate, adjustable flames will either boil a liter of water in about 3 minutes or slowly sauté your favorite vegetables. Made with stainless steel, the Alte cleans up easily, even in the backcountry. The pop-up windshield speeds cooking times while a piezo ignitor gets the stove going without matches. The Atle Stove folds down and features an integrated carry handle for easy transport. A flexible hose connector is compatible with 1-pound propane canisters.

Atle Stove Specs:
Weight- 11.5 lbs
Power- 2 burners at 12,000 BTU/hour
Dimensions- 21.5" x 11.8" x 3.8"
Cooks for- 1-10 people
MSRP- $100

Primus Flip n' Drip | Cookware

2010-11-15T14:05:00.002-05:00

** New for 2011: Thanks to the Primus Flip n' Drip it's never been easier or more fun to brew a hot cup of your favorite backcountry beverage. Perfect for coffee and loose tea, the Flip n' Drip is compatible with just about any standard camp stove and brews up to 16-ounces of steaming hot goodness. A reusable mesh filter means bring less and tossing less when you're done. Simply follow this four step process to caffeinated bliss.

1. Fire-up your camp stove and heat water in the stainless steel cup.

2. Load the reusable mesh filter and twist it onto the drinking mug.

3. Flip N' Drip

4. Twist-off the double-walled, insulated mug and enjoy your hot beverage.

Flip n' Drip Features
Dimensions- 3.9" x 108"
Weight- 19.9 oz
Materials- Stainless steel mug and plastic filer housing
Capacity- 16 oz
Price- $54

Primus AluTech Pots | Cookware

2010-11-15T13:44:00.000-05:00

AluTech 1.4-liter

AluTech 1.2-liter

** New for 2011: Available in four sizes for almost any camping situation, the Primus AluTech pots are simple and tough for hassle-free meal prep. Manufactured from hard anodized aluminum, the AluTech pots heat quickly, clean with ease, and last a lifetime. Lids are included to help reduce boil times and to keep food warm while fold-away handles make these pots easy to pack and handle when hot. The 0.6-liter ($26; 6 oz) and 1.0-liter ($30; 7.4 oz) pots come with standard lids while the 1.2-liter model ($32; 8.1 oz) features a lock-on, BPA-free lid with integrated strainer. The 1.4-liter pot ($36; 7.8 oz) is triangular in shape to better accommodate three-arm camp stoves, help it pour more easily, and to keep it from rolling away if dropped.

AluTech 1-liter

AluTech 0.6-liter

Primus BrewFire | Cookware

2010-10-08T13:14:00.000-04:00

** New for 2011: For campers who truly love a good, hot cup of coffee, Primus introduces the BrewFire, the best thing to happen to backcountry coffee in years. Able to brew up to 8 cups of coffee, the BrewFire works just like your home coffee maker with one major exception... it runs on propane or butane so you can caffeinate far away from the nearest electrical outlet. Just load coffee grounds into the reusable filter, add water, turn the fuel knob, flip the on/off switch, and in about 10 minutes, you're ready to enjoy a steaming hot cup of java. The stainless steel carafe keeps coffee hot up to 2.5 hours. Weighing in at 6.5-pounds, the BrewFire is great for the campsite, tailgating, overnight hut trips, or anywhere off the grid where coffee is needed.

BrewFire Specs:

Capacity- 8 cups

Brew time- 10-12 minutes

Weight- 6.5-pounds

Fuel Types- 1-pound propane bottle or butane canisters

MSRP- $210

Primus ExpressLander | Backpacking Stove

2010-10-08T12:52:00.000-04:00

** New for 2011: Light, compact, and smartly designed, the Primus ExpressLander is among the lightest liquid fuel stoves available. Weighing in at a scant 6.2-ounces and folding down to 3.25" x 1.97", the ExpressLander will fit in the palm of your hand and go unnoticed in almost any pack. Cranking out 5200 BTUs per hour, this stove will boil a liter of water in about 4.5 minutes. A large stable base will accommodate both large and small pots and help keep them from tipping over. Combine the ExpressLander with a Primus EtaPower pot for maximum fuel efficiency. Runs on white gas. MSRP- $96.

Primus Profile BBQ | Basecamp Stove

2010-10-08T12:26:00.001-04:00

** New for 2011: The Primus Profile BBQ stove is a convenient way to enjoy your favorite grilled food without the hassles of charcoal. A large, non-stick cooking surface makes it easy to create perfectly grilled meats and veggies every time. The removable grease catcher and grill make cleanup a breeze, while the lock and carry handle allows for easy transport. A piezo ignition, durable steel construction, and up to 9,700 BTUs of precision controlled heat make the Profile BBQ a backcountry gourmet's dream and a must-have on your next camp out. Weighing under 9-pounds and measuring 18 x 4.7 x 12.6", the Profile BBQ runs on 1-pound propane canisters. A flexible, rubber gas hose allows for easy set up anywhere. MSRP- $110

Primus Polaris | Lantern

2010-10-07T16:34:00.001-04:00

** New for 2011: Powered by three 'C' cell batteries and putting out 30 lumens of light from a 3 Watt Cree LED bulb, the Primus Polaris Lantern is an ideal light for cooking, playing cards, or just hanging out around the campsite. Designed for the long haul, this lantern will burn for up to 45 hours before you need to change batteries. A carabiner clip on top makes the Polaris easy to hang in tents, around the campsite, or just about anywhere else. Weighing in at 7.5 ounces and measuring 3.1" across by 7.1" tall, the Polaris is small enough to bring along on almost any adventure yet big enough to light up your campsite. Emitting a much 'warmer' light than traditional LED lanterns, the Polaris gives objects a more natural appearance, making it easier to read maps and differentiate colors. $48.

Primus ExpressStove Ti | Backpacking Stove

2010-08-10T11:42:00.003-04:00

** New for Spring 2011: Designed for minimalist backpackers, the Primus ExpressStove Ti is a light (2.5-ounce) and compact (3.4” x 1.6” x 3.3” folded) canister gas stove that will disappear in any pack. Cranking out 8200 BTUs per hour, the ExpressStove Ti can boil a liter of water in about 4 minutes. Made with an aluminum stove and titanium pot supports, the ExpressStove Ti is durable and will easily cook for two. An adjustable flame allows you to boil quickly or simmer slowly. The ExpressStove Ti comes with a stuff sack and is available with or without Piezo ignition. $72 or $76 with piezo ignition.

Primus PrimeTorch 1010 | Flashlight

2010-08-10T11:40:00.000-04:00

** New for Spring 2011: Built to be powerful, durable, and extremely compact, the PrimeTorch 1010 is a professional grade flashlight designed to provide years of reliable service. Powered by a CR123A lithium battery often used in cameras, the PrimeTorch 1010 dishes out 140 lumens from a CREE Q4 bulb. Small enough to fit in the palm of your hand, the 1010 is 1” x 3.3” and weighs only 1.6 ounces. A tactical switch on the back allows for easy on/off operation while a clip keeps the 1010 accessible on a belt or in a pocket. Burns up to five hours on one battery. $57.

Primus EtaPower EF | Backpacking Stove

2010-04-15T11:26:00.000-04:00

Winner of a 2007 Editor’s Choice award from Backpacker Magazine, the hyper efficient EtaPower EasyFuel backpacking stove from Primus is a light weight, easy to use cook system perfect for group camping. Running on pressurized gas, Primus’ proprietary Eta burner design is twice as efficient as average stoves, allowing for faster boiling times, less fuel consumption, a lower total weight, and a more environmentally friendly stove.

When the gas canister begins to lose pressure, simply turn it upside down and the super efficient EtaPower will burn the remaining liquid gas at the bottom. And when the 100% aluminum canister is empty, it’s easy to recycle; just contact your local recycling center to find out how.

The EtaPower EF stove comes with a burner stand, windscreen, and 2.1 liter EtaPower pot with heat exchanger. Additional accessories include frying pan, handle, and bag that doubles as pot insulation.

EtaPower EF Specs:
Weight- 830 grams; 29 ounces
Output- 2000 Watts; 7150 BTU/h
Boil Time- 2.5 minutes for 1 liter
Burn Time- 119 minutes on a 230 gram cartridge
MSRP- $132

Primus Field Cup Set

2010-02-26T12:08:00.001-05:00

Lightweight and compact, the Primus Field Cup Set provides all the necessary equipment for a meal on the trail. Comes with a 400 ml food cup, 200 ml drinking cup, knife, fork, spoon, and lid. All items pack into the food cup for easy transporting. Designed by Scandinavian designer Nicholai Wiig Hansen, the Field Cup Set has a unique appearance while remaining highly functional. The Field Cup Set weighs in at 5.5 ounces and retails for $22. Available in nine different colors.

Primus Solar Camping Lantern

2010-01-07T15:05:00.003-05:00

Save money while helping to preserve the environment with the Solar Camping Lantern from Primus. Featuring a solar panel on top and a set of rechargeable batteries inside, the Solar Camping Lantern can run for hours on stored, renewable sunshine. A complete charge requires 8-10 hours of sun and will last throughout the evening. Five white LEDs provide abundant clean white light in a 13.6-ounce package. And if the sun won't cooperate, the Solar Camping Lantern can run on 3 D batteries. Just over 8-inches tall and 3.5-inches in diameter, the Solar Camping Lantern is small enough to bring on any camping trip yet big enough to illuminate your campsite or tent. MSRP- $48

Primus Micron Lantern with glass globe

2009-12-23T14:07:00.004-05:00

** New for 2010: MicronLantern is a compact and lightweight gas-powered lantern that provides a ton of light and warmth from a small, durable package. The newest lantern to join the Primus lineup, this latest version of the MicronLantern features a frosted glass globe instead of a wire mesh globe. The addition of a glass globe makes the new MicronLantern over 30% brighter than the original MicronLantern. Weighing in at 7 0unces, the new MicronLantern puts off 360 lumens of light and 1100 BTU's per hour on the highest setting. When used with a 230-gram gas cartridge, burn times range from 4 hours on high to 36 hours on low. A piezo ignition allows simple, match-free lighting. MSRP $68.

Origo Traverse Peak watch

2009-09-21T15:51:00.002-04:00

Placing a multitude of weather and navigational information right to your fingertips, the Origo Traverse Peak is a light weight, multi-function watch loaded with style and function. With a barometric pressure sensor to track meteorological trends, this watch can predict weather 12 hours in advance. A declination-adjustable digital compass combines with an altimeter to help with backcountry navigation. Other functions include barometric trend display, thermometer, two daily alarms and count down timer. The Rendezvous Peak features a lightweight, injection molded case. A large face makes the Traverse Peak easy to read in foul weather or through goggles. This watch retails for $120 and is water resistant up to 165 feet.

Primus PrimeLite CA

2009-09-14T14:57:00.004-04:00

Equipped with 4 white LEDs, 2 red LEDs and one super bright Luxeon diode, the PrimeLite CA provides enough light for almost any after dark activity. With six brightness levels, you can choose between a variety of light intensities depending on specific needs. Full power will throw a beam of light over 80 yards while the red LEDs help preserve night vision. The headlamp body will clip off the headband and is compatible with the Primus Bike Mount, a bicycle handlebar mount sold separately for $10. The PrimeLite CA runs on 3AAA batteries and comes with a light diffusing stuff sack that allows the lamp to be used as a lantern.

PrimeLite CA:
Bulb- 4 white & 2 red LEDs, 1 Luxeon
Distance- 82 yards on high
Burn Time- 12-80 hours
Weight- 2.4 oz
MSRP- $60

Primus PrimeLite E headlamp

2009-08-27T11:28:00.002-04:00

Simple, light weight and easy to use, the Primus PrimeLite E is perfectly suited to a wide variety of nighttime activities. Whether walking the dog, hiking at dusk, or just hanging out after dark, the PrimeLite E provides ample illumination in low-light situations. Powered by 2 AAA batteries and a single LED bulb, the PrimeLite E will burn for up to 18-hours on one set of batteries. An adjustable strap will fit a wide range of head sizes while a durable, water resistant body ensures a long life. The PrimeLite E weighs 1.8-ounces and retails for $40.

Primus Power Lighter

2009-08-03T14:56:00.003-04:00

** New for 2010: Producing a narrow, 1300º C flame (that's 2372º F), the Primus PowerLighter makes it easy to light your stove, camp fire, or anything else you may want to burn in the backcountry. Wind and weather resistant, the PowerLighter excels in situations where matches and standard lighters fail. The Filling Adaptor (sold separately, $14) allows the PowerLighter to be refilled from any standard cartridge gas canister. Piezo ignition. MSRP- $17.

Primus EtaSolo

2009-07-30T15:18:00.012-04:00

Based on Primus' award-winning, supremely fuel efficient Eta burner and heat exchanger technology, the EtaSolo takes compact, single person cook systems to the next level. Its high efficiency rate assures fast boiling times and lower fuel consumption. Stable in windy conditions, lightweight (13.8-ounces), and extremely compact, the EtaSolo is quick and easy to assemble thanks to its robust quick-click locking mechanism. The 0.9L pot comes with a removable wrap-around heat resistant cover and sure-grip handle. The pot's lid has a special opening for sipping hot brews. The burner and a 100-gram gas cartridge can all be securely stowed in the pot. Putting out 5120 BTUs per hour, the EtaSolo will boil 0.5 liters of water in just over 2 minutes. Comes with a stand, suspension kit, and an adapter to accommodate any pot.

MSRP- $120.

Primus ExpressSpider

2009-07-30T14:45:00.014-04:00

Durable, lightweight, and stable, the Primus ExpressSpider is among the lightest hose-fed canister gas stoves on the market. Weighing in at a feathery 7-ounces, the ExpressSpider cranks out 7150 BTU’s per hour and boils a liter of water in about 4.5 minutes. A preheating coil ups performance in cooler temps and at higher altitudes. A broad base and low center of gravity adds stability, allowing the ExpressSpider to handle both small and large pots for groups of one to four. MSRP- $72.

ExpressSpider Specs:
Weight- 7-ounces
Output- 7150 BTU/hour
Boil Time- 4.5 minutes
Dimensions- 4.1" x 3.2" x 2"
Ignition- Manual
Burn Time- 119 minutes on 230-gram cartridge

Primus C&H Lunch Jug

2009-06-01T11:23:00.003-04:00

Light, compact, and supremely portable, the Primus C&H Lunch Jug lets you enjoy a hot meal wherever your travels take you. Made from stainless steel with a powder coated exterior, this double-walled vacuum jug keeps food or beverages hot or cold for hours. A leak proof lid covers the Lunch Jug's wide mouth, which makes it easy fill, serve from and clean. Available in a 0.35 liter and a 0.5 liter size for $16 and $19 respectively.

Primus Vidar BBQ stove

2009-03-27T13:50:00.002-04:00

New for Summer 2009:
Small enough to take anywhere yet big enough to cook for four, the Primus Vidar BBQ grill is a great way to avoid greasy truck stops and sketchy restaurants while on the road. The Vidar sets up anywhere in seconds and provides consistent, even heat for perfectly grilled food every time. A nonstick grill makes clean up a snap, while the piezo ignition eliminates the need for matches. Runs on clean burning Primus cassette gas. MSRP- $99.00.

Primus LED Camping Lantern

2008-12-18T11:52:00.004-05:00

Primus LED Camping Lantern:
Available in two sizes, the Primus Camping Lantern provides an easily portable light source for any after dark activity. Providing the perfect amount of light for cooking, map reading, or late night socializing, these lamps feature nine LEDs and can be hung up or placed on any flat surface. Built in reflectors spread the light while a rubber coated base provides impact resistance.

The smaller, pocket version is a 1 watt light running on 4 AA batteries and giving off 30 lumens of clean, white light. Great for backpackers, this lamp weighs in at 3.3 ounces. Water resistant with low, medium, and high settings, the pocket size Camping Lantern will run for 12 to 50 hours on a single set of batteries. MSRP $20.

The full size version is a 1.5 watt light fueled by 3 D batteries, giving off 36 lumens of clean, white light. Sized right for larger campsites or a backyard barbecue, this lamp weighs 13.6 ounces. Water resistant with low, medium, high, and flash settings, this Camping Lantern will run for 50 to 180 hours on a single set of batteries. MSRP $30.

Primus LiTech Coffee / Tea Press

2008-12-18T11:47:00.006-05:00

Primus LiTech Coffee and Tea Press:
Enjoy a hot cup of fresh brewed coffee or looseleaf tea wherever your adventures take you with the LiTech Coffee and Tea Press kit from Primus. Working like a traditional french press, the LiTech Coffee and Tea Press is an essential piece of cookware for campers who take their coffee seriously. A pair of notches in the lid allows you to caffeinate straight from the press or pour into your favorite mug. The pot is coated with a non-stick, titanium surface and can also be use separately for cooking a hot meal. An included lid doubles as a fry pan. Weighing in at 11.3 ounces, the LiTech Coffee and Tea Press retails for $35.

Primus Drennan Universal Windscreen

2008-12-18T10:19:00.006-05:00

Drennan Universal Windscreen:
Increase the fuel efficiency of just about any top- mounted canister gas stove with the Drennan Universal Windscreen from Primus. In addition to saving fuel, this windscreen also reduces boil times, which means less time spent waiting for dinner. Designed specifically to work with the Primus ExpressStove and the Primus MicronStove Ti, the Drennan Universal Windscreen is compatible with a variety of other top mounted stoves. Weighing in at just 2.1 ounces, the Universal Windscreen clips around the collar of your LP gas canister during use, and then flips upside down to pack conveniently. MSRP- $15.

FLASHLIGHT: PrimeTorch 701

2007-07-09T16:45:00.004-04:00

Compact, lightweight, and super bright, the PrimeTorch 701 launches for 2009

A necessity for any outdoor enthusiast, the PrimeTorch 701 joins a distinguished line of Primus flashlights.

Built for durability with airplane-grade aluminum, the PrimeTorch 701 is a supremely bright flashlight producing a 176-lumen beam from its Luxeon Rebel LED bulb. An electronic switch placed on the end of the flashlight allows for instant on/off use and toggles between low beam, high beam and flash function.

Powered by 2 AA batteries, the PrimeTorch 701 weighs 70g and will burn for 1.5 hours on high. Sold with a metal pocket clip, the PrimeTorch 701 has an IPX4 water resistance rating and will easily shed splashed water or light rain.

OUTDOORS: Stainless Steel Bottle

2007-07-09T15:15:00.006-04:00

Meet the Primus Stainless Steel Drinking Bottle. Made from stainless steel because of it's non-reactive, food safe properties, these water bottles will not leach chemicals like Bisphenol A or affect the flavor of your favorite beverage. Light weight and durable, the Stainless Steel Drinking Bottles are available in 0.6 L and 1.0 L sizes and come with an easy to grip powder coat finish. $15 and $19.

Primus PrimeTorch 601/611

2007-07-09T15:01:00.002-04:00

Primus PrimeTorch™ 601/611 flashlights

Generating a super clean, white light from a compact package, the PrimeTorch 601 and 611 each feature a lightweight, durable aluminum body with a tactical thumb switch for easy on/off operation. Equipped with a brilliant Luxeon bulb (1 Watt in the 601, 3 Watt in the 611), these PrimeTorch flashlights weigh in at only 2.9 oz and run on 2 AA batteries. Burn times for the 601 and 611 are 2.5 hours and 1.5 hours respectively. Sold with a metal pocket clip and wrist strap, the PrimeTorch 601\611 has an IPX4 water resistance rating and will easily shed splashed water or light rain. MSRP: 601- $45; 611- $55.

FLASHLIGHT: PrimeTorch 101

2007-07-09T14:21:00.005-04:00

Only slightly larger than the AAA battery that powers it, the Primus PrimeTorch 101 is surprisingly powerful despite it's compact size. A 0.5 Watt Luxeon™ diode puts out 25 lumens of clean, white light for 2.5 hours or more on a single battery. The PrimeTorch 101 comes with several accessories, including a neck strap for easy access, a head strap for use as a headlamp, and an alligator-style clip that allows the light to be attached to just about anything. An IPX4 waterproof rating keeps this light shining strong in wet, rainy weather. Weighing in at 0.5 ounces and measuring 0.6"x 2.9", the PrimeTorch 101 is small enough to take anywhere. MSRP: $30.

STOVE: EtaPackLite

2007-07-08T16:24:00.009-04:00

The newest and lightest EtaPower stove weighs less and saves fuel while cooking for two

Smaller, lighter, and just as efficient as the Primus EtaPower MultiFuel and EtaPower EasyFuel stoves, the EtaPackLite was designed to provide ample cook capacity for two people while remaining compact for multiple days anywhere space and weight savings are essential.

“Fuel efficiency is a high priority in our design process, and we are finding that efficiency is resonating well with an outdoor community that is becoming more environmentally conscious every day,” said John Smithbaker, president of the Brunton Outdoor Group, US importer of Primus.

Running on pressurized LP gas and rated at 80% efficiency- meaning 80% of the heat created goes directly to warming dinner and not the environment- the EtaPackLite is among the most fuel-efficient camp stoves on the market. To compare, the average camp stove operates between 40% and 50% efficiency.

The EtaPackLite weighs 21 ounces and comes as a complete cook system, including a stove base with burner, wind screen, serving bowl, and a 1.2 liter pot with a lid that doubles as a colander. All components, including a 100-gram fuel cartridge, nest perfectly in the pot. The EtaPackLite will boil a liter of water in about 2.5 minutes and retails for $120.

The EtaPackLite boasts 100% fuel efficiency thanks to its inclusion in the Primus Carbon Offset program.

ACCESSORY: C&H Duo Vacuum Bottle

2007-07-07T17:00:00.004-04:00

Primus C&H Duo Vacuum Bottle | Cookware

Adding an innovative touch to this tried and true piece of outdoor equipment, the stainless steel C&H Duo Vacuum Bottle from Primus features two insulated cups making it more convenient than ever to share a hot beverage. Load this double-walled vacuum bottle up with coffee, tea, or hot cocoa in the morning, and enjoy it hot all day long. Comes with a pour-through top for easy beverage access as well as a standard stopper if a chunky vegetable soup is your thing. Holds .75 liters of your favorite drink and retails for $37.

COOKSET: Primus Meal Set

2007-07-06T15:51:00.011-04:00

Backcountry dining just got easier with help from the all-in-one Primus Meal Set

Designed to serve a variety of functions, the Primus Meal Set includes everything necessary for a campsite dinner

With eight individual pieces including plates, colander, grater, and cutting board, the Primus Meal Set comes with all the components necessary for prepping, spicing, and serving a delicious backcountry meal.

“Over the years, Primus has grown to be more than a manufacturer of high end camp stoves,” said John Smithbaker, president of North American Gear, US importer of Primus. “The Primus line now includes cook sets, lanterns, headlamps, and now the all-in-one Meal Set.”

Made from polypropylene (#5 recyclable), the Meal Set is lightweight, durable, and extremely heat resistant.

Weighing in at 12.7 ounces and measuring 9” x 6” x 2.5”, the Meal Set packs easily and includes two deep plates that also serve as storage for all components, spice jar with three compartments, cup, small container for cooking oil or dish soap, folding spork, storage container with tight fitting lid, and an all-in-one cutting board, colander, grater and knife. MSRP $20.

STOVE: Primus TiLite

2007-07-05T15:35:00.008-04:00

A triumph of minimalist design, the Primus TiLite stove launches for Spring 2009

Supremely light, small, and packable, the TiLite’s intelligent design cuts weight without sacrificing performance

Drawing on over 100 years of experience in camp stove design, Primus is once again providing discerning backcountry enthusiasts with a supremely light weight and easily packable option for wilderness cooking- the minimalist TiLite camp stove.

Consisting of a foldable stove that mounts directly on top of an LP gas canister and a 0.9-liter titanium pot with lid, the TiLite stove and pot weigh in at a scant 7 ounces and measure 4.7” x 3.7” when packed. The stove and a 230 gram LP gas cartridge fit in the pot, maximizing pack space.

“The TiLite allows us to offer another option for discerning outdoor enthusiasts looking for a camp stove with a very specific set of features,” said John Smithbaker, president of North American Gear, US importer of Primus.

Able to boil a liter of water in 3 minutes, the TiLite cranks out a whopping 13,500 BTUs per hour. An adjustable flame allows for anything from a quick boil to a slow simmer.

Scheduled for release in Spring 2009, the TiLite comes with a net stuff sack and will retail for $165.

Primus expands 100% fuel efficiency program

2007-07-04T11:40:00.007-04:00

Building on a commitment to the environment, Primus includes all EtaPower stoves in 100% fuel efficiency initiative

Expanding a program started in 2007, Primus will now buy carbon offsets for every EtaPower stove sold

LANDER, WYO. (For Immediate Release) – Primus, manufacturer of the hyper-efficient line of EtaPower backcountry stoves, set the gold standard for stove efficiency last fall by introducing the first ever 100% fuel efficient cook system.

Twice as efficient as average backcountry stoves, all EtaPower stoves utilize up to 80% of the heat generated when cooking. To compensate for the lost 20%, Primus forged a partnership with international carbon offset group BaumInvest to purchase carbon offsets for every EtaPower MultiFuel stove sold. All stoves in the Eta line, including the new EtaPackLite, the award-winning Primus EtaPower EasyFuel and EtaExpress, will join the EtaPower MultiFuel in the offset program.

“A camp stove is an essential piece of equipment for any outdoor enthusiast, and we have been working to make the EtaPower line of stoves as low impact as possible,” said John Smithbaker, president of North American Gear, US importer of Primus. “Until the day when we can create a 100% efficient stove, offsetting the small amount of unused fuel is the most environmentally responsible action we can take.”

Primus EtaPower stoves utilize a proprietary heat exchanger system to achieve such a high level of fuel efficiency. Standard equipment on all EtaPower systems, the heat exchanger doubles fuel efficiency when compared to the average stove, allowing outdoor enthusiasts to pack half as much fuel into the backcountry while lowering greenhouse gas emissions.

The partnership between Primus and the German-based BaumInvest will fund an ecologically sound and socially responsible reforestation project in Costa Rica. In addition to planting over 1,100 acres of Teak and other native hardwoods, BaumInvest is also working with local farmers to develop sustainable agricultural practices and helping to maintain a bio-diverse nature preserve.

Primus is a Swedish innovator of multi-fuel and hyper-efficient camp stoves, lanterns, cookware and headlamps. Imported to the United States by North American Gear, Primus has been outfitting worldwide wilderness expeditions for over 100 years and continues to innovate and develop some of the finest outdoor gear available.

ABOUT PRIMUS: An outdoor gear innovator for more than 100 years, Primus creates premium backcountry equipment for true outdoor enthusiasts. The Primus collection includes stoves, lanterns, cookware and headlamps. Primus is distributed in North America exclusively through NA Gear (www.nagear.com). For more information, please contact Scott Kaier at Pale Morning Media, scottk@madriver.com, 802.583.6070.

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Primus announces first-ever 100% efficient backcountry stove

2007-07-03T11:23:00.000-04:00

Bolstering the fuel efficiency of new EtaPower MultiFuel stove, Primus will purchase carbon offsets for unutilized fuel in all stoves sold

With the debut of the EtaPower MultiFuel backcountry stove, Primus raised eyebrows with a powerful and efficient stove that’s capable of burning twice as long from a single fuel canister than average stoves on the market.

And with the announcement that it will purchase carbon offsets for the small amount of fuel not utilized directly by the stove … Primus has created the first 100-percent efficient backcountry stove.

“Backcountry stoves are a necessity for any true outdoor enthusiast. But the majority of stoves out there are only 40% efficient, meaning the stove only captures and utilizes 40% of the fuel used – and that’s simply not good enough,” said John Smithbaker, president of North American Gear and exclusive distributor of Primus stoves. “The new ETAPower stoves capture and utilize the energy from 80% of the fuel used.”

Primus’ EtaPower MultiFuel backpacking stove blends one of the most fuel-efficient stove designs in the world with the convenience of omnivorous multi-fuel technology.

Able to burn any available fuel – pressurized LP gas, white gas, diesel, kerosene, or aviation fuel – the EtaPower MF stove so effective that less than 20% of the heat created during combustion is wasted, in contrast to the average rate of 60% in other stoves.

To account for the small volume of lost fuel efficiency in the EtaPower MF, Primus will contribute a donation for each unit sold to BaumInvest, an international carbon offset group. For this specific project, BaumInvest will use offsets to support the reforestation of Costa Rica.

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Primus presents an environmentally sensitive multi fuel stove

2007-07-02T10:20:00.000-04:00

Primus’ new EtaPower MultiFuel backpacking stove delivers exceptional power and energy-efficient design

With faster boiling times, less fuel consumption, and a lower total weight, the EtaPower MultiFuel is Primus’ most environmentally friendly stove yet

Merging two outdoor innovations, the Primus EtaPower MultiFuel (MF) backpacking stove blends one of the most fuel-efficient stove designs in the world with the convenience of omnivorous multi-fuel technology.

“Easier to boil water because of its remarkable power, and easier to carry because you need less fuel, the EtaPower MF is a great backpacking stove for the high-performance backcountry traveler as well as the weekend overnighter,” said John Smithbaker, president of North American Gear and exclusive distributor of Primus stoves.

Able to burn any available fuel – pressurized LP gas, white gas, diesel, kerosene, or aviation fuel – the new stove is based on Primus’ proprietary Eta burner design, using a perfectly positioned preheating coil to vaporize fuel before combustion as well as a highly efficient heat exchanger attached to the bottom of EtaPower pots to focus the flame exactly where you need it.

The EtaPower’s heat exchanger is so effective that more than 80% of the heat created during combustion is utilized, in contrast to the average rate of 40% with other stoves. The stove’s preheating coil allows LP gas canisters to be turned upside down, thereby accessing the remaining liquid fuel wasted by so many other stoves.

The hyper-efficient EtaPower stove burns so cleanly and directly that boil times are more than twice as fast as compared to average stoves. The EtaPower’s heat exchanger works so efficiently that very little heat escapes, and it’s commonly known that the sides of the cook pot remain cool enough to touch even as it’s contents begin to boil.

Paired together, the remarkable efficiency of the EtaPower fueling and heating systems allow for less fuel to be carried on trips – driving home the efficiency of a system that requires less weight to achieve the same campsite goals.

The EtaPower MultiFuel stove is equipped with a piezoelectric ignition eliminating the need for matches and lighters.

A burner stand, 360º windscreen, specially made 0.35 liter fuel bottle, 2.1 liter EtaPower pot with heat exchanger and a variety of gas jets to maximize the efficiency of various fuels are all included with the stove. Additional accessories include fry pan, handle, and bag that doubles as pot insulation. (MSRP: $190)

Primus gas canisters are 100% aluminum and 100% recyclable. Contact your local recycling center for more information on how to recycle.

FLASHLIGHT: Primus PrimeTorch 801

2007-06-06T16:36:00.003-04:00

Primus PrimeTorch™ 801 / flashlight

Built to be both powerful and durable, the PrimeTorch 801 is a professional grade flashlight designed to provide years of reliable service. With low and high power settings, the 801’s 3 Watt Luxeon™ bulb switches between 20 and 90 lumens of output. Weighing in at 7.1 oz and measuring 1.7” in diameter by 10.2” in length, the PrimeTorch 801’s rechargeable Nickel- Metal Hydride battery will burn for up to 35 hours on a single charge. Sold with a battery charger for the car and home, the PrimeTorch 801 comes with a wrist strap and can withstand accidental immersion in one meter of water for up to 30 minutes. MSRP $100. www.nagear.com.

For a look at the rest of the Primus flashlight offering, please CLICK HERE.

COOKWARE: De Luxe Cook Set

2007-06-05T16:17:00.000-04:00

Primus De Luxe cook set / Stainless Steel Cookware

When the menu calls for something more than just instant noodles, the four-piece De Luxe stainless steel cook set from Primus is the key to backcountry gourmet. Three internally graduated saucepans (1.7 liter, 2.1 liter, and 2.9 liter) and a fry pan with foldable handle provide all the stovetop tools any outdoor chef could want. Built to last, the De Luxe cook set comes with a lid and pot grabber handle all packaged in a handy mesh stuff sack. MSRP: $74. www.nagear.com

EtaPower Pots | Cookware

2007-06-04T16:14:00.001-04:00

Available in 5 different sizes for a wide range of cooking needs, Primus EtaPower™ pots are equipped with a heat exchanger that will make any camp stove 50% more fuel efficient, saving time, money, the environment, and the weight of extra fuel. The hard-anodized aluminum pots feature a non-stick titanium surface on the inside and come with lids and pot grabber handles. The 1-liter version comes with an attached foldaway handle and fry pan lid and the 1.2-liter pot features a foldaway handle and a locking lid with built-in strainer. All pots come with a mesh stuff sack.

EtaPower Pot Specs:

1 liter- Weight: 10.2 oz, MSRP: $58
1.2 liter- Weight: 9.2 oz, MSRP: $58
1.7 liter- Weight: 12.2 oz, MSRP: $60
2.1 liter- Weight: 14.5 oz, MSRP: $66
2.9 liter- Weight: 16.6 oz, MSRP: $78

HEADLAMP: PrimeLite Race

2007-06-03T21:00:00.012-04:00

Primus PrimeLite™ Race / Headlamp

Primus introduces their most powerful headlamp, the new PrimeLite Race. The brightest headlamp in the PrimeLite line, the PrimeLite Race gets its power from the luminous Luxeon Rebel diode capable of shining up to 125-meters when set on 100% power. 50% and 25% power settings dim the light and extend battery life. This waterproof lamp will withstand accidental submersion in one meter of water for up to 30 minutes while the aluminum body dissipates heat to boost efficiency. A reflective strap increases wearer visibility and the PrimeLite Bike Clip (sold separately for $10) allows the lamp to be mounted to any handlebar. The separate battery pack is stowed in a pocket or backpack to keep the weight off of your head and to help improve cold weather performance. www.nagear.com.

For a look at the rest of the Primus headlamp line, please CLICK HERE.

PrimeLite Race Specs:

Bulb- Luxeon Rebel
Distance- 137 yards on high
Burn Time- 3 hours on high, 20 hours on low
Weight- 7.2 oz
Batteries- 4 AA
MSRP- $85

LANTERN: Primus MicronLantern

2007-06-03T16:07:00.003-04:00

Primus MicronLantern™ / Camp Lantern

Compact, lightweight and easy to use, the Primus MicronLantern provides a ton light and warmth in a small package. Powered with pressurized gas, this unit features patented, virtually noiseless burner system that’s easy on fuel. Manufactured with a durable, rustproof mesh globe instead of glass, the MicronLantern excels in situations where durability is a must. Light output is adjustable and maxes out at 70 Watts. The MicronLantern comes standard with a piezo electric igniter and retails for $69. www.nagear.com .

The MicronLantern recently won an award from 3LUXE, an online reviewer of consumer goods. To learn more about the award, please click here.

Primus MicronLantern

Weight- 4.4 ounces
Power- 70 Watts
Burn Time- 12-24 hours
Dimensions- 2.4 x 2.4 x 4.2”
MSRP- $69

ABOUT PRIMUS: An outdoor gear innovator for more than 100 years, Primus creates premium backcountry equipment for true outdoor enthusiasts. The Primus collection includes stoves, lanterns, cookware and headlamps. Primus is distributed in North America exclusively through NA Gear (www.nagear.com). For more information, please contact Scott Kaier at Pale Morning Media, scottk@madriver.com, 802.583.6070.

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LANTERN: Primus EasyLight

2007-06-03T16:06:00.001-04:00

NEW FOR 2008:

Primus EasyLight™ / camp lantern

Compact and easy to use, the Primus EasyLight lantern brings light and warmth to any campsite, hut, or backcountry setting. Running on pressurized gas canisters, it has a patented, almost noiseless burner and adjustable brightness settings that max out at 80 Watts. Light weight and exceptionally packable, the EasyLight weighs 6.8 oz and requires only 55 cubic inches of pack space. Made of corrosion and maintenance-free materials and comes in a durable plastic box. EasyLight comes standard with a piezo electric igniter and retails for $65. www.nagear.com

Primus PrimeLite Compact Trekk

2007-06-03T14:37:00.005-04:00

Equipped with 6 white LEDs and one super bright Luxeon diode, the PrimeLite Compact Trekk provides plenty of usable light for almost any after dark activity. With five brightness levels including a flash mode, you can choose between a variety of light intensities depending on specific needs. Full power will throw a beam of light over 80 yards. The headlamp body will clip off the headband and is compatible with the Primus Bike Mount, a bicycle handlebar mount sold separately for $10. The PrimeLite Compact Trekk runs on 3AAA batteries and comes with a light diffusing stuff sack that allows the lamp to be used as a lantern.

PrimeLite Compact Trekk:
Bulb- 6 white LEDs, 1 Luxeon
Distanc38e- yards on high
Burn Time- 12-40 hours
Weight- 2.4 oz
MSRP- $66

LIGHTING: Lanterns, Headlamps, and Flashlights

2007-06-03T09:29:00.003-04:00

Backed by a long history of manufacturing some of the finest camp stoves available, Primus has branched out into the world of backcountry lighting with a selection of lanterns, headlamps, and flashlights. Below is a set of links to the standout items in each category, each loaded with tech info and links to other relevant information.

LINK: Primus EasyLight Lantern
LINK: Primus MicronLantern
LINK: Primus PrimeLite Race Headlamp
LINK: Primus PrimeTorch 801 Flashlight

STOVE: Primus Gravity II MF

2007-06-02T10:54:00.005-04:00

Compact, stable, and lightweight, the Primus Gravity II MultiFuel stove is a versatile stove ready for any four-season adventure. Primus’ Integrated Burner Technology positions this stove 30% closer to the ground than comparable stoves for additional stability while cooking for large or small groups. Four wide, foldable legs keep the stove compact while allowing use with larger pots and pans.

Able to boil a liter of water in about three minutes, the Gravity II MF features an adjustable flame and will burn canister gas, white gas, gasoline, and even kerosene. A unique pump design allows excess gas to be burned out of the fuel line so it won't leak out in your pack. Comes with stuff sack, multitool, windscreen and heat reflector.

Gravity II MF
Weight- 13oz (9.5 w/o pump)
Dimensions- 5.9 x 4.3 x 2.1”
Output- 10,500 BTUs / hour
Boil Time- 3 min per liter
Fuel- Canister gas, white gas,
kerosene, automotive fuels
MSRP- $144

Primus EtaPower MF

2007-06-02T10:20:00.003-04:00

Primus EtaPower Multifuel™ backpacking stove

Merging two outdoor innovations, Primus’ EtaPower Multifuel backpacking stove blends the most fuel-efficient stove design in the world with the convenience of omnivorous multi-fuel technology. Able to burn any available fuel – pressurized LP gas, diesel, white gas, gasoline, or aviation fuel – Primus’ proprietary ETA burner design is also twice as efficient as average stoves, allowing for faster boiling times, less fuel consumption, a lower total weight, and a more environmentally friendly stove.

To increase the EtaPower's already impressive 80% fuel efficiency rating, Primus will make a donation to international carbon offset group, BaumInvest, for every EtaPower stove sold.

The EtaPower MF stove comes with a burner stand, windscreen, and 2.1 liter EtaPower pot with heat exchanger. Additional accessories include frying pan, handle, and bag that doubles as pot insulation.

MSRP- $238

Check out the EtaPower movie HERE

Primus EtaExpress raises the bar for backcountry stove efficiency

2007-05-02T10:19:00.007-04:00

Lightweight and hyper efficient, the EtaExpress is the perfect stove for the solo outdoor enthusiast

Building on the foundation created by the highly fuel efficient Primus EtaPower EF backcountry stove, the Primus EtaExpress represents the newest, lightest, and most compact stove in the Eta line. Designed with the needs of the solo outdoor enthusiast in mind and weighing in at just 418 g / 14.7 oz, the EtaExpress consists of a lightweight stove (82 g / 2.9 oz) that mounts directly to an LP gas canister, a clip-on wind screen for fuel efficiency, and a 1 L pot with fly pan lid (294 g / 10.4 oz). A heat exchanger mounted directly to the pot keeps heat from escaping, maximizing fuel efficiency and lowering boil times. For added versatility, the EtaExpress can be suspended above ground using the Primus suspension kit, sold separately. All stove components, including a 230 g LP gas canister, can be stowed in the pot for compact, well protected transportation form one campsite to the next.

The EtaExpress is also included in a recently launched carbon offset program, making this backcountry cooker carbon neutral.

Tech Specs:
• 8500 BTU/h
• 2.5 minute boil time
• 418 grams
• Piezoelectric ignition
• Packed size: 4.5” diameter, 5.9” tall
• MSRP $95

Primus Atle BBQ stove

2007-04-20T14:08:00.006-04:00

Primus Atle BBQ Stove / family camping stove

Representing the ultimate in portable gourmet cook systems, the Primus Atle BBQ stove’s unique design allows campers to simultaneously grill on one side while boiling or sautéing on the other. Built for durability and a lifetime of reliable service, the stainless steel, propane-powered Atle BBQ stove is lightweight and folds up flat making it easy to transport. A non-stick grill surface is a breeze to clean and adjustable flame controls ensure perfectly cooked food every time.
MSRP $99. www.primuscamping.com

NEWS: MicronLantern wins 3LUXE award

2007-04-10T11:09:00.000-04:00

Primus MicronLantern takes home Best Of award from 3LUXE

Innovative MicronLantern recognized as one of the three best camp lanterns available by online consumer product review company

LANDER, WYO. (For Immediate Release) – Primus, manufacturer of premium backcountry stoves, lanterns, cookware and headlamps, was recently recognized by 3LUXE, an online consumer product review company, for their high performance MicronLantern.

Designed for reliable backcountry use and casting off a luminous 70 watts of clean, white light, the compact MicronLantern is perfect for outdoor enthusiasts who appreciate a well-lit campsite and a quiet, highly efficient lantern.

“We initially liked the uniqueness of this backpacking lantern, with its durable wire mesh globe and compact design,” said Bill Worple, President of 3LUXE. “But best of all, the MicronLantern casts off a clean, white light versus the orangey glow most of us are accustomed to with typical lanterns.”

3LUXE was created as a way for consumers to easily research a wide variety of products including electronics, home appliances and sporting goods. After independently testing the MicronLantern against a wide variety of camp lanterns, 3LUXE selected it as one of the top three in its category.

“We’re thrilled to be selected for this award,” said John Smithbaker, president of NA Gear, North American distributor of Primus. “We set out to design and build some of the finest outdoor products available, and this recognition goes a long way to validating our efforts.”

Built specifically to handle the demanding needs of backcountry hikers and campers, the MicronLantern is equally at home on the trail or around the family campsite.

Running on pressurized gas, the 4.4-ounce MicronLantern delivers 70 watts of illuminating white light. A wire mesh globe adds durability while a patented burner design ensures that the lantern is virtually silent and will burn for 12 to 24 hours on one 4-ounce canister of LP gas. The MicronLantern retails for $69.

ABOUT PRIMUS: An outdoor gear innovator for more than 100 years, Primus creates premium backcountry equipment for true outdoor enthusiasts. The Primus collection includes stoves, lanterns, cookware and headlamps. Primus is distributed in North America exclusively through NA Gear (www.nagear.com). For more information, please contact Scott Kaier at Pale Morning Media, scottk@madriver.com, 802.583.6070.

ABOUT 3LUXE: 3LUXE.com is a free service that saves consumers time and frustration when researching products and services online. Instead of inundating consumers with too much information, 3LUXE winnows down the overwhelming amount of data available to identify the three best products (not necessarily the most popular) available in each category. In essence, 3LUXE does the research consumers would do if they had more time. These “Best Of” reviews cover a wide range of categories from appliances to airplanes, from sports products to spa resorts, and trucks to travel. 3LUXE was founded in 2006 by brothers Doug and Bill Worple, and has offices in St. Paul, Minnesota and Cincinnati, Ohio. For more information, please visit http://www.3luxe.com.

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Primus teams with Big City Mountaineers

2007-04-02T10:19:00.000-04:00

Primus partners with Big City Mountaineers as supplier of backcountry stoves

Big City Mountaineers to receive 50 stoves and 230 canisters of fuel from Primus during two year partnership

Big City Mountaineers, a non-profit outdoor mentoring and guide service for under-resourced inner city youth, will be using 50 Primus EtaPower stoves and 230 canisters of fuel donated by Primus over the next two years.

Primus will outfit all 60 Big City Mountaineers (BCM) wilderness mentoring programs each year with their fast, efficient and easy to use EtaPower multi-fuel stoves. These stoves are currently in use on BCM’s weeklong Colorado, California, and Boundary Waters hiking and canoeing programs.

“As a non-profit organization, it can be challenging to outfit our program,” said Greta Oberschmidt, Big City Mountaineers gear manager. “Partnering with Primus is a big step towards keeping our organization sustainable, which is essential to the teens who benefit from it.”

Big City Mountaineers (BCM) outfits its program with all necessary equipment for a safe, fun, and rewarding multi-night wilderness adventure designed specifically for at-risk teens. As a result, BCM relies heavily on donated gear from companies like Primus to keep their teens supplied with quality outdoor equipment.

“We jumped at the chance to work out a partnership with Big City Mountaineers,” said John Smithbaker, president of North American Gear, US importer of Primus. “These youth programs provide a fantastic opportunity for inner city kids to experience the outdoors and I’m glad we were able to help them continue this valuable service.”

Primus is a Swedish innovator of multi-fuel camping stoves, lanterns, cookware and headlamps. Imported to the United States by North American Gear, Primus has been outfitting worldwide wilderness expeditions for over 100 years and continues to innovate and develop some of the finest outdoor gear available.

Partnering with various youth development organizations and mentoring programs, Big City Mountaineers strives to provide a potentially life-changing experience for under-resourced teens. This program can and does positively impact the development of personal, social, and community values in participating teens. BCM relies on 350 outdoor enthusiast volunteers to keep the program running.

For Primus media inquiries, please contact Scott Kaier with Pale Morning Media at scottk@madriver.com or 802.583.6070.

For more information on North American Gear, please visit www.nagear.com or phone 307.332.0901.

For more information on Big City Mountaineers, please contact BCM Executive Director Mark Godley at mark@bigcitymountaineers.org or 303.271.9200.

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EtaExpress wins Men's Journal Gear of the Year award

2007-03-03T10:21:00.000-05:00

Primus EtaExpress joins elite team of outdoor innovators with Men’s Journal ‘Gear of the Year’ award

Profiled in the magazine’s December ‘Best issue, Primus’ cutting edge camp stove gets national praise for lightweight hyper-efficiency

Sleek, sexy and powerful, the 2008 Primus EtaExpress backpacking stove has joined an elite cadre of outdoor innovators as a winner of a Men’s Journal ‘Gear of the Year’ award.

“When it comes to both burning hot and packing light, the EtaExpress blows away its competitors,” reads the Men’s Journal write up.

Honored in the December issue of Men’s Journal (“The Best Issue”), Primus also will be included in the ‘Gear of the Year’ awards ceremony scheduled for later this month at the Explorer’s Club in New York City.

“We’re honored to receive such a fantastic award,” said John Smithbaker, president of North American Gear, exclusive distributor of Primus stoves. “We have high hopes for the EtaExpress, and this is an exceptional way to launch yet another Primus innovation.”

Built on the foundation of the high efficiency Primus EtaPower EasyFuel, the Primus EtaExpress is designed for maximum fuel efficiency as their lightest, and most compact backcountry stove to date.

Designed as a system, the EtaExpress includes a 1 Liter heat exchanger pot, lid that doubles as a fry pan, stove, and windscreen. All components, including a 230-gram gas canister, pack easily into the pot, making the EtaExpress easy to pack and carry.

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Origo Granite Peak™ Titanium

2007-03-02T10:15:00.001-05:00

Origo Granite Peak™ Titanium watch

Inspired by the spectacular terrain of the Beartooth Mountains, this sleek new multi-sensor watch combines premium functionality with prestigious style. The Granite Peak Titanium watch is based on the foundation of supremely strong, low corrosion titanium, the material of choice for performance watches. A scratch-resistant crystal glass face and broad LCD display provides superior readability. Digital features include barometric pressure, weather forecasting and altimeter features, along with a digital compass and excellent chronograph and timing functions. Water resistant to 165 feet.

(www.origowatch.com, MSRP $290)

Origo Rendezvous Peak

2007-03-01T15:42:00.006-05:00

Bringing a multitude of weather and navigational information right to your fingertips, the Origo Rendezvous Peak is a light weight, multi function watch loaded with style and function. With a barometric pressure sensor to track meteorological trends and changes in altitude, this watch can predict weather 12 hours in advance while providing current and accumulated altitude information. A declination-adjustable digital compass helps with backcountry navigation. Other functions include barometric trend display, thermometer, maximum altitude, two daily alarms and count down timer. The Rendezvous Peak features a lightweight, injection molded case and a scratch resistant mineral crystal lens. This watch retails for $180 and is water resistant up to 165 feet.

Origo Granite Peak Sleek and Field Sleek

2007-03-01T12:17:00.002-05:00

A wrist-top weather center and navigational assistant, the Origo Granite Peak Sleek (above) and Field Sleek (below) are powerful, multi purpose watches loaded with style and function. A built-in barometer tracks meteorological trends and predicts weather 12 hours in advance while a 1-foot resolution altimeter and declination-adjustable compass assist with backcountry navigation. Other functions include barometric trend display, thermometer, maximum and accumulative altitude, two daily alarms and count down timer. The Granite Peak Sleek comes with a brushed steel finish and a black band. Built with a stainless steel bezel for durability and mineral crystal face for scratch resistance, these watches retail for $200. Water resistant up to 165 feet.

Click HERE to check out the Titanium version.

Origo Sportsman's Weather Station

2007-02-06T15:43:00.005-05:00

For the most accurate, location-specific weather information available, check your local forecast with the Sportsman’s Weather Station

Loaded with features that any outdoor enthusiast will find handy, the Sportsman’s Weather Station from Origo provides an overall picture of current weather and upcoming changes with a barometer and barometric trends graph, inside and outside temperature readout, current humidity and an easy to read weather forecasting feature accurate for the next eight hours.

“Origo started with multifunction, multi sensor watches to provide outdoor enthusiasts with a wide variety of useful information in a compact, easy to access unit,” said John Smithbaker, president of NA Gear, North American distributor of Origo watches. “The Sportsman’s Weather Station provides an even wider array of information in a package ideal for use at home or camp.”

Additional functions useful for planning your day include sunrise and sunset, moon phases, and programmable tide data as well as time, date, and day of week.

And for the fish and hunt enthusiast, the Sportsman’s Weather Station also analyzes moon phase data to help predict the best time of day for fishing and hunting, providing information for the current day as well as projected times for the upcoming days.

The Sportsman’s Weather Station will be available at retail Spring 2009 and will sell for $100.

Origo Hunt and Fish Clip Watches

2007-02-05T14:58:00.006-05:00

Featuring optimum fish and hunt time function, Fisherman and Hunter Clip watches attach easily to almost anything

Using the same technology as Origo's wristwatch-style Fisherman and Hunter models- including best hunt and fish time, sunrise/sunset data, moon phase, tide and ballistic data- the Fisherman Clip and Hunter Clip watches can be attached easily to pack straps, fishing vests, belt loops, or tree stands for easy, at-a-glance access.

Both watches track moon phases to determine and alert the wearer to the best times for fishing and hunting, helping to maximize results and make the most of time spent in the outdoors.

Fisherman and Hunter clip watches feature injection molded polyurethane body, light weight aluminum carabiner-style clip, 12/24 hour clock display with calendar, dual time zone memory, and sound and vibration alarm options.

Features specific to each model include the Fisherman’s programmable tide chart data and the Hunter’s ballistic data memory. The Fisherman and Hunter Clip watches will be available for Spring 2009 and retail for $70.

Origo Paso Pedometer redesigned for 2009

2007-02-04T16:05:00.006-05:00

Origo refines the Paso Pedometer watch for 2009 with two updated styles and a variety of new features

Tracking a wide range of statistics, the Origo Paso Pedometer watch streams workout data right to your fingertips

Light weight, affordable, and now offered in two new styles, Origo’s 2009 Paso Pedometer watches will incorporate a digital motion sensor and programmable stride length to provide easy access to such useful information as distance traveled, calories burned, and current speed.

“Always looking to improve upon our successes, we are re-releasing the Paso in both a men’s and women’s version with new functions while maintaining the same price as the previous model,” said John Smithbaker, president of NA Gear, North American distributor of Origo Watches.

Accurate to within two feet per mile, each Paso Pedometer will offer a variety of data including calories burned calculator, distance traveled, target step count, wake up alarm, and activity timer.

New features for 2009 will allow you to record and compare workouts for up to seven days, set and track daily and weekly goals, and monitor your current speed.

An injection molded body and contoured watchband keep the Paso Pedometer light and comfortable while the large LCD display and push button backlight provide superior readability. Water resistant to 30 meters, the Paso is an all conditions, go anywhere workout companion.

The Paso comes with a one-year warranty and will retail for $40.

Origo Tide/Sail Race Watch

2007-02-03T15:38:00.013-05:00

Sleek, stylish and highly functional, the Tide / Sail Race Watch from Origo launches for 2009

Built for professional sailors and recreational boaters, the Tide / Sail Race places essential ocean and solunar data at your fingertips

Whether racing from Newport to Bermuda, day sailing with friends and family, or touring by kayak, the Tide / Sail Race Watch from Origo is smartly designed to keep you informed with vital present and future oceanic and solunar information.

The Tide / Sail Race includes One Touch Smart Key technology to access all information including tide data, sunrise/sunset, air and water temperature, moon phase display, chronometer, and best fishing time* with the push of one button. For racers, the Sail Race Timer feature allows you to sync with the official race timer.

“Origo has been making outdoor watches for years, and a watch designed for boating was simply a natural progression for us,” said John Smithbaker, president of NA Gear, North American distributor of Origo watches. “We combined time tested technology and enhanced it to address the needs of anyone working or recreating on the ocean.”

Travel-minded, the Tide / Sail Watch also features Origo’s Smart World Time function. Simply select the time zone of your home and your visit city, and all data calculations will be adjusted accordingly without reprogramming.

Built to withstand the rigors of a saltwater environment, the Tide / Sail Watch features a comfortable ergonomic polyurethane strap, a stainless steel housing for corrosion protection, a mineral crystal face to resist scratching, and water resistance up to 100 meters. MSRP: $150.

* The Tide / Sale Race watch tracks moon phases to help determine the four times during the day that fish are most active and feeding.

Origo Guide Pro Hunting Watches

2007-02-03T14:38:00.003-05:00

Origo introduces hunting-specific Guide Pro Series watches to help hunters maximize time spent outdoors

Loaded with useful features including optimum hunt time alert,
Origo sets the standard for wrist-top information access

Highly versatile yet easy to use, Origo’s Guide Pro Hunting watches increase hunt productivity by tracking moon phase data and predicting the best four times of day for finding game.

“It’s been known for years that the phases of the moon can be used to help predict game feeding habits, and our Guide Pro watches keep this data updated and accessible where it can be easily referenced anytime, anywhere” said John Smithbaker, president of NA Gear, North American distributor of Origo watches.

The Guide Pro Series hunting watches consist of three individual watches, including the Hunting Pro, Hunting Guide, and Hunter watches, each providing the wearer with unique hunting-specific data.

The top-of-the line Hunting Pro boasts an easy-to-read weather forecasting feature; temperature function; barometric trends for the past 30 hours; altimeter resolution to 12 inches; altitude graph covering the past eight hours; one touch direct access digital compass with bearing lock and adjustable declination; multiple chronograph functions with basic and vibration alarm functions; ballistic data storage; and calendar functions with sunrise/sunset.

The Hunting Pro aslo features a Smart World Time function. Simply select the city you are visiting from a preprogrammed list to automatically adjust all data calculations.

The Hunting Pro retails for $230 and features a durable non-glare stainless steel body, scratch-resistant mineral crystal face, and a broad, easy-to-read LCD display.

The Hunting Guide comes in a lighter weight injection molded body with all the same features as the Hunting Pro, minus the altimeter, barometric pressure, and weather forecasting . These watches retail for $120.

The Origo Hunter offers all the same fish and game-specific features as the Hunting Guide models without the digital compass. Hunter watches retail for $60.

Origo Guide Pro Fishing Watches

2007-02-02T10:10:00.005-05:00

Origo launches fishing-specific Guide Pro Series watches, giving an edge to anglers

Loaded with useful features including optimum fish time alert,
Origo sets the standard for wrist-top information access

Highly versatile yet easy to use, Origo’s Guide Pro Series watches increase fishing productivity by using moon phase data to predict the best times of day for fishing. With a programmable sound or vibration alarm, these watches notify the wearer minutes or hours ahead of optimum fishing times.

“Unlike moon phase charts, our Guide Pro watches keep this data updated and accessible where it can be easily referenced anytime, anywhere, helping to improve results for anglers and hunters,” said John Smithbaker, president of NA Gear, North American distributor of Origo watches. “.”

The Guide Pro Series consists of three individual watches, including the Fishing Pro, the Fishing Guide, and the Fisherman watches, each providing the wearer with unique fishing-specific data.

The top-of-the line Fishing Pro offers an easy-to-read weather forecasting feature; temperature function; barometric pressure trends for the past 30 hours; altimeter resolution to 12 inches; altitude graph covering the past eight hours; one touch direct access digital compass with bearing lock and adjustable declination; multiple chronograph functions with basic and vibration alarm functions; a programmable tide chart; and calendar functions with sunrise/sunset.

The Fishing Pro watch also features a Smart World Time function. Simply select the city you are visiting from a preprogrammed list to automatically adjust all data calculations.

The Fishing Pro retails for $240 and features a durable non-glare stainless steel body, scratch-resistant mineral crystal face, and a broad, easy-to-read LCD display.

The Fishing Guide (right) boasts all the same features as the Fishing Pro in a lighter weight injection molded body, minus the altimeter, barometric pressure, and weather forecasting . These watches retail for $120.

For sportsmen strictly interested in fishing and time of day information, the Origo Fisherman offers all the same fish and game-specific features as the Fishing Guide without the digital compass. The Fisherman retails for $70.

Origo Paso Pedometer Watch

2007-01-02T10:05:00.002-05:00

Origo Paso Pedometer Watch

Accurate to within 2 feet per mile, the Origo Paso Pedometer Watch is an affordable, full-function watch designed with the needs of serious and recreational runners in mind. Unlike standard pedometers, the Paso is worn on the wrist, providing instant access to distance traveled, calories burned, step count, alarm and chronological functions on the fly. Simply program the watch with your stride length, age and weight for accurate workout information. Stores up to a weeks worth of data to help track progress. Large, easy to use buttons make it easy to cycle through data, even while running. A broad LCD display and background light provide superior readability. Available in two different styles, the Paso Pedometer is available now and retails for $40.

North American Gear Teams With Pale Morning Media

2007-01-01T14:19:00.000-05:00

RIVERTON, WYOMING (July 9, 2007) – North American Gear LLC (N.A. Gear), distributors of Origo® performance watches and Primus® camping equipment, has selected Pale Morning Media LLC as their public relations agency of record.

Located in the foothills of the Wind River Mountains, N.A. Gear was founded in 2004 by former president and CEO of Brunton, John Smithbaker, with the goal of bringing premium international brands to the North American outdoor markets.

N.A. Gear currently distributes two award-winning brands for outdoor enthusiasts: Primus, a Swedish innovator of multi-fuel camping stoves, lanterns and cookware; and Origo, makers of sleek and stylish cross-performance watches with integrated weather, navigational, altimeter, and chronological features.

As the exclusive North American distributor of both brands, N.A. Gear has a solid reputation in the core markets, and plans to deliver additional products to keep outdoor enthusiasts at the peak of their game.

“The chance to work with John and the growing N.A. Gear brand is one that I’m proud to be a part of,” said Drew Simmons, president & founder of Pale Morning Media. “Their commitment to quality outdoor gear and a diverse outdoor audience is one that I truly support.”

Pale Morning Media was founded in 2001 as a product publicity, public relations and communications firm specializing in the outdoor world. Today, Pale Morning Media is based in the Mad River Valley of Vermont, and works with national and regional clients on a project and retainer basis.

Current Pale Morning Media clients include Kelty, Smith Optics, Ahnu Footwear, G3 Genuine Guide Gear, Horny Toad apparel, Northern Outdoors adventure resort, and the FlyFishing Retailer trade show.

In addition to providing full service public relations representation, Pale Morning Media is the creator and exclusive user of Media Kit 2.0™ -- a paperless, blog-friendly, online “press room” which embraces the rapidly changing web 2.0 environment and eliminates the unnecessary waste that results from traditional paper press kits. Pale Morning Media provides significant additional client exposure by producing in-studio gear & fashion tips for RSN Resort Television, a national television network seen in more than 100 mountain and beach destinations across the country; and by publishing WickedOutdoorsy.com, an outdoor lifestyle weblog.

For additional media information regarding NA Gear, please contact Drew Simmons at Pale Morning Media, drew@madriver.com, 802.583.6070.

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NEWS: Primus supplies Big City Mountaineers

2006-12-02T13:15:00.014-05:00

Safe, durable and efficient, Primus EtaPower EasyFuel named official backcountry stove for
Big City Mountaineers

Primus to supply all stoves and fuel used by nationally recognized Big City Mountaineers outdoor mentoring programs

LANDER, WYO. (February 26, 2008) – Primus, Swedish manufacturer of the safe, durable, and efficient EtaPower EasyFuel (EF) stove, has been selected by Big City Mountaineers, a non-profit outdoor mentoring and guide service for under-resourced inner city youth, as the program’s official backcountry stove supplier.

Possibly the safest stove in institutional use according to independent safety consulting firm Adventure Safety International and lauded by Big City Mountaineers (BCM) for its overall performance, the 2007 Backpacker Magazine Editor’s Choice Award-winning Primus EtaPower EF will be standard equipment for every BCM overnight wilderness mentoring program starting in Spring 2008.

“Primus stoves have proven to be the most reliable, durable, and efficient of a wide range of backcountry stoves that BCM has used,” said Hillary Harding, promotions manager for BCM. “We’re so happy with the performance of the EtaPower EF, we’ve quit using all other stove brands and made Primus the official stove supplier for Big City Mountaineers.”

BCM outfits its program with all necessary equipment for a safe, fun, and rewarding multi-night wilderness adventure designed specifically for at-risk teens. Primus began supplying stoves and fuel to BCM on a partnership basis during the 2007 season.

“The partnership we worked out with Big City Mountaineers last summer was a great opportunity for Primus,” said John Smithbaker, president of North American Gear, North American importer of Primus. “We’re very excited that BCM had such a positive experience with our stoves and has chosen to make Primus the program’s official backcountry stove.”

Primus is a Swedish innovator of multi-fuel and hyper-efficient camp stoves, lanterns, cookware and headlamps. Imported to the United States by North American Gear, Primus has been outfitting worldwide wilderness expeditions for over 100 years and continues to innovate and develop some of the finest outdoor gear available.

Partnering with various youth development organizations and mentoring programs, Big City Mountaineers strives to provide a potentially life-changing experience for under-resourced teens. This program can and does positively impact the development of personal, social, and community values in participating teens. BCM relies on 350 outdoor enthusiast volunteers to keep the program running.

For Primus media inquiries, please contact Scott Kaier with Pale Morning Media at scottk@madriver.com or 802.583.6070.

For more information on North American Gear, please visit www.nagear.com or phone 307.332.0901.

For more information on Big City Mountaineers, please contact BCM Executive Director Mark Godley at mark@bigcitymountaineers.org or 303.271.9200.

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NEWS: NA Gear Launches New Website

2006-12-01T10:24:00.005-05:00

North American Gear launches interactive new website, complimenting innovative approach to outdoor gear

Partnering with Advertising Design, new site highlights Primus and Origo brands with useful and easily accessed product information

LANDER, WYOMING (For Immediate Release) – North American Gear LLC (N.A. Gear), distributors of Origo® performance watches and Primus® camping equipment, is proud to announce their recently redesigned website, www.nagear.com.

Collaborating with the Montana-based marketing and Internet specialists Advertising Design, North American Gear has developed an innovative, easily navigated, and interactive online format to showcase the extensive lines of premium outdoor gear from both Primus and Origo.

“With the Internet continuing to become the standard by which consumers research and purchase outdoor gear, we understand the need to keep pace with this constantly growing and evolving marketplace,” said John Smithbaker, president and owner of North American Gear. “Thanks to the help and guidance we’ve received from Advertising Design, our website will be easy to navigate and perfectly compliment the innovative brands we distribute.”

The new www.nagear.com will greet outdoor enthusiasts with a solid introduction to both the Primus and Origo brands, placing detailed product information and easy online shopping where it can be quickly accessed by anyone in the online community.

With interactive features and regular information updates, the new site will encourage visitors to return for the latest from N.A. Gear, Primus, and Origo. Catalog and product information will be available for download anytime, while featured news will be refreshed frequently, giving users continuous access to the latest company news.

An online pressroom and image library will provide members of the media with direct access to the latest news, information and product photos from Primus and Origo.

ABOUT NORTH AMERICAN GEAR: Headquartered in the foothills of Wyoming’s Wind River Mountains, North American Gear provides exceptional distribution and marketing services for the legendary Primus stove brand and the recently launched Origo watches. Founded in 2004, North American Gear is the exclusive distributor of both international brands and can be found online at www.nagear.com.

For North American Gear media inquiries, please contact Scott Kaier with Pale Morning Media at scottk@madriver.com or 802.583.6070.

ABOUT ADVERTISING DESIGN: Located in Billings Montana, Advertising Design is an award winning marketing firm dedicated to the strategic and collaborative art of creative thinking and brand execution. For over 20 years, AD has been developing productive client partnerships through excellence in branding, design, corporate and brand identity, environmental signage, and internet/web development. Advertising Design’s passion and commitment is simple: do the right thing the right way.

For more information, please contact Eric Finstad at Advertising Design, eric@advertisingdesign.com, 406-248-7117.

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